Analytics & attribution

Tryvio shows how shoppers move through the try-on funnel and, most importantly, which tried-on products led to real orders.

The dashboard

Your Tryvio dashboard tracks:

• Button taps - how many times shoppers opened Tryvio from your storefront.
• Try-ons - every look your shoppers generate (this is what your plan counts). A shopper who generates 5 looks in one visit counts as 5 try-ons.
• Shoppers - engaged Tryvio shoppers, not every page visitor or passive widget impression.
• Add-to-carts & checkouts - downstream engagement after Tryvio interaction.
• Tryvio attributed purchases & revenue - purchased line items that match products the shopper tried on.
• Tryvio cost, ROAS, and ROI - attributed revenue compared with your Tryvio subscription and usage cost.
• Estimated lift - compares purchase conversion for Tryvio shoppers against shoppers who browsed your products without using Tryvio. Shown only when there is enough traffic for a reliable comparison.

The funnel view (widget clicks → uploads started → generations started/succeeded → results viewed → add to carts → checkout starts → purchases) is measured in shopper visits, not looks - each step counts how many shopper visits reached that stage, so you can see where visits drop off. Try-ons, by contrast, count every look generated, which is why the two numbers won’t always match.

How attribution works

Tryvio uses Shopify storefront events and product-level proof. A purchase is counted as Tryvio-attributed only when the purchased product matches a product the shopper previously tried on.

Examples:

• If a shopper tries product A and buys product A, Tryvio can count that product line.
• If a shopper tries product A and buys product B, Tryvio does not count product B.
• If a shopper tries a bundle containing products A, B, and C, then buys only B, Tryvio counts only B.
• If a shopper tries a related product and later buys that related product, Tryvio can count it.
• If a shopper returns within the attribution window and buys the same tried-on product, Tryvio can still count it when the proof matches.

Tryvio does not claim the value of unrelated products in the order.

ROI and ROAS

The ROI panel compares Tryvio-attributed revenue with your Tryvio cost for the selected period.

Tryvio cost = prorated subscription fee + usage charges for the selected period
ROAS = Tryvio attributed revenue / Tryvio cost
ROI = (Tryvio attributed revenue - Tryvio cost) / Tryvio cost

For custom plans with usage-based pricing, the dashboard shows billable usage for the current period and includes usage charges in the cost calculation when available.

Proof and data quality

Revenue and ROI cards include proof rows where available. These rows show the attributed order, line item, tried product, try-on session, attribution method, and timestamps without exposing shopper personal information.

Store sessions and conversion rate are tracked through Tryvio’s own on-site tracking, so they work on any Shopify plan with no extra setup.

Some metrics may show as Collecting data or Unavailable. This usually means there is not enough traffic yet or the selected date range is too small for a reliable lift estimate. Missing data is not treated as zero.